CommBank has launched a groundbreaking Travel Booking service through its mobile app, marking a first in Australian banking. This service, powered by global online travel agency Hopper, aims to streamline travel planning, booking, and payment processes for over 6 million eligible customers.
Innovation Masters: How banks and insurance companies engage customers with travel apps
Enhancing travel experience
Available on the CommBank app and NetBank website, the Travel Booking service enables customers to:
• Search, book, and pay for flights and hotels from hundreds of airlines and hundreds of thousands of hotels.
• Utilize CommBank's customer recognition program, CommBank Yello, and credit card Awards program to reduce out-of-pocket travel expenses.
Customer-centric approach
Marcos Meneguzzi, Executive General Manager of Consumer Finance at CommBank, highlighted the importance of travel to customers and the bank’s commitment to enhancing their travel experiences. "We know travel is important to our customers and we’re keen to help them make their money go further," said Meneguzzi.
Innovative features
The CommBank-Hopper collaboration brings innovative travel features including:
• Price prediction: Algorithms analyze millions of data points daily to predict future flight prices, helping customers decide whether to book now or wait.
• Auto price drop: Automatically refunds the price difference if a booked flight price drops within 10 days of purchase.
• Price watch: Monitors flight prices 24/7 and notifies customers of good deals.
• Best price guarantee: Offers a travel credit if a cheaper flight is found within 24 hours of booking.
Strategic Partnership with Hopper
Dakota Smith, President and Co-founder of Hopper, emphasized Hopper's commitment to enhancing transparency, flexibility, and savings in travel bookings through data-driven solutions. "We are thrilled to work with CommBank to bring our innovative booking options to Australian users," said Smith.
Added benefits
Eligible CommBank credit and debit card holders also gain access to international travel insurance, subject to certain criteria, further enhancing the value proposition of the Travel Booking service.
