Allianz is set to elevate its presence in the UK personal lines motor and home market with a strategic rebranding initiative in 2024. In March, the insurer will transition its acclaimed digital motor insurance product, Flow, to carry the prestigious Allianz label. Recognized with a 5-star rating by Defaqto and named Best Motor Insurance Provider at the 2023 Insurance Choice Awards, Flow will maintain accessibility for customers through direct channels and aggregators.
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May marks a pivotal moment as LV= Broker undergoes a rebranding to align with the Allianz identity. Allianz, already a force in the UK Commercial broker market, will integrate its brand into customer-facing documentation, software platforms, and broker systems, while the products and dedicated teams remain unchanged.
Serge Raffard, Managing Director at Allianz Personal, expressed excitement about bringing the world's top insurance brand to the UK personal lines market. He emphasized the seamless transition by the same outstanding teams, assuring customers that the cherished LV= brand will persist as part of the extended Allianz family. Raffard highlighted Allianz's commitment to delivering the best customer experience, digital capabilities, and quality products.
In a mission to combine global excellence with local trust, Allianz aims to fortify its position in the UK, providing customers with innovative insurance solutions and unparalleled service.
