Vanguard measures the emotional value of financial advice

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02/04/2020Article

Emotional elements, such as trust and personal connection with an advisor or advisory service, account for about 40% of investors' perceived value of financial advice, according to new Vanguard research. In the paper, The value of advice: Assessing the role of emotions, researchers estimate that the balance of the perceived value of advice—about 60%—is attributed to functional aspects of the advisory relationship, such as portfolio management and financial planning.

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