Finja is a new entrant to Pakistan’s financial technology (fintech) scene and aims to bring innovative banking services to the country’s digitally savvy population. The fintech recently received US$1 million in seed funding from a Swedish venture capital fund, which it is using to launch a fee-free mobile wallet in partnership with a local microfinance bank. Ex-banker Qasif Shahid, co-founder and CEO of Finja, sheds some light on the journey his company is embarking on as it seeks to bring mobile banking services to around 30 million customers.
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