How does OTTO approach embedded finance?

Digital Reinvention
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12/01/2024Video

Mirko Krauel, Managing Director of OTTO Payments, elucidates their approach to the embedded finance market and the rationale behind the creation of OTTO Payments.

OTTO is e-commerce n°2 merchant in Germany. In turning into a marketplace OTTO need to be a bank and applied for their own banking licence. Fear of a potential loss of customer contact points. Offering credit allows to take control of the customer contact points. Desire to be as independent as possible too. So finally they built a payments company. 

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