Christopher Schmitz, Partner and EMEIA Fintech Leader at EY Parthenon, outlines what he considers the four future business models for financial services. Among them is Embedded Finance, a model that is gaining prominence.
The imperative for embedded finance is reshaping the dynamics of customer acquisition and distribution, and it is poised to play a pivotal role in the future of the financial services industry, as indicated by a survey conducted by EY.
According to Christopher, financial services providers must align themselves with the evolving needs of their customers, reaching them at their points of requirement.
