Cardif Lab' unveiled: Where ideas flourish and transform the insurance industry

Caroline Coiffard, Head of Innovation at BNP Paribas Cardif, provides exclusive insights into the transformative journey of Cardif Lab', an innovation hub shaping the future of insurance through exploration, ideation, and impactful initiatives like MonDemain.

Tell us briefly about Cardif Lab'.

The Cardif Lab’ was created by BNP Paribas Cardif, the insurance arm of BNP Paribas, in 2014, to embody and support the company's transformations (digital, AI, impact...) to better serve our partners and their customers, as well as to acculturate our employees. Our Cardif Lab's innovation services offer is built around three pillars to accelerate the company's development.

Our first pillar is Exploration. Thanks to BNP Paribas C. Lab Americas, our correspondent office in San Francisco, and our Cardif Lab’ team based in Nanterre, we source new trends, new technologies, and new possible partners in relation with our industry or the industry of our partners.

Next is the Ideation pillar. It is how we inspire our partners and our employees and favor ideation with our experience center. Our Lab is an immersive experience, combining a physical space located in Nanterre, at BNP Paribas Cardif headquarters, and a digital twin accessible from anywhere; it allows demonstrating and promoting our internal innovations and emerging market technologies, paving the way for new perspectives on the future of insurance, offering a dynamic showcase of our expertise, best practices, and advice in innovation, digital, and corporate social responsibility.

Finally, our Test pillar is to move from an idea to a concept and then to a go-to-market prototype with our innovation factories. Our innovation setup was created to accelerate innovation with a lean startup approach, using design thinking methodology for de-risking innovation, but also to spread the innovation culture throughout all countries where BNP Paribas Cardif operates.