In the UK, traditional banks face significant challenges in meeting the demands of SMEs. There exists a considerable disparity between the expectations of SME customers and the actual services provided by their banks.
Conrad Ford, Chief Product & Strategy Officer at Allica Bank, outlines their approach to bridging this gap. They have successfully aligned their strategy, product offerings, and design to present a compelling value proposition for SME banking.
To achieve this, they distinguish themselves from the established banks by structuring their proposition around four key proof points.
