Krungsri reaffirms its leadership in Thailand's digital banking with "Krungsri Tech Day 2023: Together Now and Next." This event showcases human-centric innovations and underlines Krungsri's commitment to partnering with tech companies, startups, and experts to shape the future financial landscape.
Sayam Prasitsirigul, Krungsri's Chief Information and Digital Officer, emphasized the industry's shift from transaction-focused to customer experience-driven banking. To support this transition, Krungsri plans to invest over 11 billion baht in digital technology to enhance customer experience, featuring cross-border money transfers, Retail CBDC pilot, and AI/MI technology.
Krungsri Tech Day 2023 explores how future technology can advance financial solutions, focusing on Open Banking, Data Oversound, Face Payments, Chatbots, and Generative AI. The event highlights products and services for retail and business customers, including a project by Krungsri Nimble, in collaboration with the Faculty of Medicine at Siriraj Hospital, using VR technology to treat patients with phobias.
Additionally, Krungsri Finnovate, a corporate venture capital arm, advises on investment opportunities in mutual funds and startup ventures, introducing innovative solutions from global technology partners.
Krungsri also prioritizes IT infrastructure modernization by relocating its primary data center with a significant investment to accommodate future growth. Core banking systems are being upgraded to enhance flexibility and competitiveness, facilitating quicker responses to customer needs while reducing application development costs.
Krungsri has created Stellar by Krungsri, a dedicated unit focused on fostering innovation, collaborating with internal teams and external partners to refine creative ideas. This unit conducts ongoing research and testing of new technologies to drive business growth.
Krungsri's collaboration with the MUFG network and its global expertise aims to deliver innovative, secure, and convenient financial products, empowering businesses to thrive in line with evolving trends.
