IndusInd Bank introduces 'INDIE,' a game-changing digital banking app, designed for the modern consumer seeking a personalized financial journey. INDIE offers ultra-flexible products, including a customizable line of credit, transparent rewards program, and high-yield savings and fixed deposit options.
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Personalization and flexibility
INDIE stands out with its user-centric approach, allowing customers to tailor their financial products. Users can access an instant line of credit up to Rs. 5 lakh, paying interest only on what they use. The app also offers a unique rewards program, enabling customers to earn up to 3% rewards for every Rs. 100 spent on preferred e-commerce brands, with the flexibility to change selections as needed.
Best of both worlds
Combining IndusInd Bank's trusted services with cutting-edge technology, INDIE provides a choice of account numbers, a high-yield savings account (up to 6.75% p.a.), and exclusive fixed deposits (up to 7.85% p.a.). Customers can link fixed deposits to savings for seamless payments.
Enhanced Security
INDIE prioritizes security, offering numberless debit cards, disposable virtual debit cards, dynamic PINs, and a 'Super OTP' feature for secure transactions, even in low-network areas.
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Intelligent convenience
The app's robust analytics engine offers smart payment reminders, expense tracking, and budget insights, helping users manage their finances effectively.
A leap in digital banking
Mr. Sumant Kathpalia, MD & CEO of IndusInd Bank, said, "INDIE is more than an app; it's a financial ally, providing a seamless and secure banking experience." INDIE aligns with the bank's digital strategy 2.0, catering to evolving consumer needs.
Ms. Charu Sachdeva Mathur, Head of Digital Banking & Strategy, emphasized the need for hyper-personalized solutions, combining trust with technology to deliver a superior banking experience.
As INDIE gains traction among tech-savvy customers, it promises a safer, more engaging digital banking experience. IndusInd Bank's goal is to provide a comprehensive digital financial solution adaptable to modern consumers' needs.
