The fear of heights in new S-curves

Digital Reinvention
07/09/2023Article
profile picture of Fatih Öğün

Fatih Öğün

Akbank

Senior Vice President, Head of Strategy

S-curves are a somewhat complicated but decent explanation of what reinventing business models should look like. They represent the idea that regardless of the industry you operate in, the business model you employ has a shelf life. As you come close to the end of that shelf life, you must make the jump to a different model to ensure that you sustain an acceptable growth rate.

Although it looks seductive on paper, correctly identifying that you are approaching the end of your current S-curve and finding the new one to jump to is definitely easier said than done. With the ever-increasing pace of technological change and its impact on industries and business models, companies are increasingly forced to look for new S-curves higher and higher on the growth scale. As mentioned in the title, the fear of heights brought on by higher-elevation S-curves requires a proactive approach. 

Want to keep reading?

Create a web account to get access to more insights

Related news & insights

ESG
25/11/2024Interview

The changemakers: BANK OF AFRICA strives to grow prosperity and sustainability

Morocco's BANK OF AFRICA, previously BMCE Bank, is playing a key role in the country’s efforts to alleviate poverty, stimulate...

Digital Reinvention
21/11/2024News

Openbank launches in Mexico: A fully digital banking experience

Openbank, Grupo Santander’s fully digital bank, has officially entered the Mexican market, offering a cutting-edge, fee-free banking experience with competitive...

SME Banking
21/11/2024News

Westpac to boost SME support with 200 new bankers by 2027

Westpac has announced its commitment to hire 200 additional small business and SME bankers across Australia by the end of...

Digital Reinvention
20/11/2024Article

Revolutionizing financial services: The limitless potential of BaaS

In this article, Fatih Ogun, Head of Strategy at Akbank, sheds light on the concept of BaaS, its emerging use-cases...

Digital Reinvention
19/11/2024News

Revolut reaches 50 million customers globally on path to build world’s first global bank

This milestone follows rapid growth in 2024, with over 10 million new customers this year alone, making Revolut the most...

Digital Reinvention
18/11/2024Study

Innovation Radar: Reinvention Awards MEA winners 2024

The winners of the awards were announced at an in-person awards ceremony in Dubai on 22 October.

Digital Reinvention
14/11/2024Article

Revitalizing core banking systems: A comprehensive value re-engineering approach

This article explores the need for modern core banking platforms and the three-phase approach to re-engineering these systems: Audit, Re-engineer,...

SME Banking
06/11/2024Article

Future trends shaping commercial and corporate banking

Fatih Ogun, Head of Strategy at Akbank, explores the key trends that are expected to shape the future of commercial...