Balancing human and digital: Macquarie Group

Digital Reinvention
Q+
26/07/2023Interview
profile picture of Aviram Vijh

Aviram Vijh

Macquarie Group

Chief Design Officer

Aviram Vijh, Chief Design Officer of the Macquarie Group, offers insights on how his bank is working to create a more personalized, trustworthy, and seamless banking experience that meets the growing needs of customers, in an interview for the Qorus-Avanade report titled Balancing human and digital: Are banks losing touch with customers?


What are your roles and responsibilities in the bank?

As the Chief Design Officer for a digital bank, my responsibilities cover the end-to-end experience, including service design, UX/UI, research insights, accessibility, and design systems. Essentially, my role involves being a holistic experience leader. Although the bank has a physical legacy, our primary focus is on digital banking, making design and experience critical. I oversee a large team that supports various business units and divisions within the bank.

Want to keep reading?

Become a Qorus member to get access to all our insights

Related news & insights

SME Banking
03/12/2024Video

Transforming payments: Banco Santander's fintech ecosystem in action

Álvaro Bujalance Rodríguez, Digital Business & Transformation Lead at Banco Santander, introduces the Spanish bank's payment ecosystem, which integrates fintech...

Digital Reinvention
03/12/2024News

ZA Bank pioneers retail crypto trading in Asia

Through the ZA Bank app, customers can now trade Bitcoin and Ethereum seamlessly using HKD or USD, consolidating traditional banking...

Digital Reinvention
02/12/2024Video

Key insights from the Qorus-Infosys Finacle Innovation in Retail Banking report 2024

Jim Marous, Owner and Publisher of the Digital Banking Report and Co-Publisher of The Financial Brand, shares key insights from...

Embedded Insurance
02/12/2024News

YAS and QBE launch “Pay-As-You-Sell” insurance for e-commerce merchants

This pioneering solution, underwritten by QBE and distributed through YAS, utilizes advanced technology from Assureful, offering a scalable and dynamic...

SME Banking
30/11/2024News

ING introduces CheckAhead to streamline credit assessments

Dutch businesses gained a powerful new tool this month with the launch of CheckAhead, a digital solution designed to evaluate...

Digital Reinvention
29/11/2024News

Lloyds Bank launches benefit calculator to help customers claim unclaimed support

Lloyds Bank has introduced the Benefit Calculator, a new feature in its mobile app that simplifies the process of identifying...

Insurance
29/11/2024News

Zurich unveils Climate Spotlight to help organizations tackle climate risks

This interactive platform uses advanced climate data to anticipate potential challenges and enable organizations to build long-term resilience.

Digital Reinvention
29/11/2024News

ANZ partners with DataCo to deliver advanced customer insights

ANZ has announced a strategic partnership with DataCo, marking a significant step in its innovation journey. DataCo, the first commercial...