Balancing human and digital: Wealth One Bank of Canada

Digital Reinvention
Q+
05/07/2023Interview

Barry Ferguson, the Chief Operating Officer of Wealth One Bank of Canada, discusses various aspects of the bank's operations and customer service strategies in an interview for the Qorus-Avanade report titled Balancing human and digital: Are banks losing touch with customers?


What are your roles and responsibilities in the bank?

As Chief Operating Officer, I have responsibility for the Bank’s strategic direction and leadership of the day-to-day operations of the business, including marketing, business development, operations, and IT divisions.

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