City Savings Bank: Digital transformation as a tool to provide the best customer service

Manuel G. Santiago, Jr. is the President of City Savings Bank, a major thrift bank in the Philippines. He plays a key role in expanding CitySavings' reach through accelerated digital transformation initiatives while focusing on strengthening the bank's financial inclusion programs. 


For our readers who may not be familiar with the banking industry in the Philippines, how would you introduce City Savings Bank to them?

City Savings Bank (CitySavings) is the thrift bank subsidiary of the digital trailblazer, Union Bank of the Philippines, which are both members of the Aboitiz Group, targeting the mass market segment.

CitySavings is the market leader in teachers’ salary loan business. We are also the market leader for motorcycle lending for independent dealers. We have become the second largest thrift bank in terms of assets in the Philippines today.