Today, governments and companies are under pressure regarding climate change. In France for instance, the Energy Transition Act (article 51, applicable from January 1, 2018), requires private companies to develop and implement a Business Travel Plan. One key practice enterprises can promote in their Business Travel Plan is soft mobility. This practice has indeed gained significant attention in recent years, especially in urban areas.
The expression ‘soft mobility’ appeared in the early 2000s when environmental concerns and climate change became of paramount importance. Soft mobility refers to sustainable forms of transportation that do not rely on fossil fuels and are non-motorized, such as walking, cycling or using public transport, having therefore ‘zero impact’. Climate conditions impose limitations on the use of soft mobility though as winter is less favorable.
One of the methods that has been successful in influencing citizens in a sustainable direction without changing people’s values, is 'nudging’. “Nudges are behavioral change techniques designed to help people make better decisions for themselves or society without violating their freedom of choice”, explain Thaler & Sunstein in their book Nudge: Improving decisions about health, wealth, and happiness.
How can soft mobility be improved in the workplace?
ESG community
With Qorus memberships, you gain access to exclusive innovation best practices and tailored matchmaking opportunities with executives who share your challenges.
Related news & insights
Banque Populaire expands sustainability-linked loan to professionals and farmers
A financial tool designed to reward environmental and social performance.
At work with Cesar Jara Trujillo
From the Andes to innovation hubs: Cesar Jara Trujillo, Chief Innovation Officer at Pacífico Seguros, tells Boris Plantier from Qorus...
From eco-anxiety to action: Axa Prévention launches Climate & Me platform
New digital tools to support individual climate resilience.
Barclays and VIVID launch first loan backed by National Wealth Fund Retrofit Scheme
£50 million deal to support energy-efficient upgrades for 2,000 homes
La Banque Postale introduces ESG-based investment segmentation
The move aims to simplify ESG investment decisions for customers and support a broader shift toward responsible finance.
At work with Aslı Bengi
Aslı Bengi is Head of Customer Analytics and Customer Experience at QNB Sigorta in Turkey. She shares her day-to-day experience...
Stanbic IBTC powers solar access in Nigeria with $80 million deal
The financing will support Sun King’s pay-as-you-go model, enabling millions of Nigerians—especially those in off-grid and underserved communities—to access affordable...
NatWest partners with Money Wellness to tackle early financial distress
The initiative, which includes Royal Bank of Scotland and Ulster Bank customers, is designed to offer timely, practical assistance before...