Metaverse: One must have a long-term vision

Digital Reinvention
22/09/2022Interview
profile picture of Roberto Ferrari

Roberto Ferrari

Qorus

Digital Reinvention Community Lead

Roberto Ferrari, the Lead of Qorus’ Digital Reinvention Community, a thriving community centered around the sharing of insights, with events, articles and media content, shares his personal perspective on the relevance and financial market potential of the metaverse.

Why would an industry that is not entertainment based invest so much in establishing a presence in the metaverse? 

I think metaverse is relevant for a few things:

• First it is another engagement channel that we cannot ignore; both for branding purposes and for engagement opportunities. 

• Secondly there are opportunities to share and highlight new services, test new engagements, create more bonding and attract new clients 
It is part of the digital reinvention of financial institutions, with a long-term perspective.

Want to keep reading?

Create a web account to get access to more insights

Related news & insights

Digital Reinvention
22/01/2025News

AI assistants could reduce mobile app usage by 25% by 2027

As consumers increasingly rely on these assistants for tasks traditionally handled by apps, the mobile app landscape is poised for...

Digital Reinvention
21/01/2025News

Revolut introduces in-app phone support to combat fraud

This new functionality aims to provide a secure communication channel between customers and Revolut’s support team.

Digital Reinvention
19/01/2025News

Maybank launches anti-fraud feature, Money Lock

This innovative feature provides an extra layer of protection against online scammers, allowing customers to bank confidently without compromising their...

Insurance
16/01/2025Article

Turning challenges into triumphs: The real story of insurance innovation

There are countless ways to innovate, but it all starts with a great idea – a new approach to solving...

15/01/2025News

Khome's innovative co-investment model aims to help buyers access real estate

Khome, a subsidiary of the Crédit Agricole Group, is introducing a novel solution aimed at tackling financial barriers for individuals...

Digital Reinvention
13/01/2025News

RBC and Cohere collaborate to transform financial services with secure generative AI

The new platform, North for Banking, combines RBC’s internal technologies with Cohere’s proprietary AI models to create a highly secure...

Digital Reinvention
10/01/2025News

eToro unveils advanced portfolio tools for smarter investing

eToro, the trading and investing platform empowering users to invest, share, and learn, has introduced a suite of cutting-edge tools...

Digital Reinvention
10/01/2025News

BRImo app expands global banking capabilities

Bank Rakyat Indonesia (BRI) has unveiled significant updates to its BRImo mobile banking application, emphasizing global accessibility and enhanced functionality.