US-based CURE Auto Insurance has provided affordable car insurance to over a million drivers in New Jersey and Pennsylvania for 30+ years. With its launch into Michigan (July 2021), the insurer is growing based on a unique approach to underwriting that prioritizes driving history over credit history.
Business challenge
CURE was looking to improve and streamline the total loss experience and sought a modern, integrated solution to eliminate manual paperwork, facilitate quicker title/lien releases, and speed claims resolution for policyholders while increasing transparency across the process.
Strategy/Implementation
With a focus on customer-centricity, CURE leveraged CCC Intelligent Solutions’ Total Loss Care, a comprehensive digital solution that simplifies and improves total-loss claims processing. Total Loss Care’s end-to-end experience helped CURE automate the manual, time-intensive tasks of obtaining title documents. It also provided a mobile app to offer policyholders a digital guide throughout their total loss experience that reduced form submission time. Through automation and direct, digital connections to auto lenders, CURE accelerated its ability to secure titles and pay off liens for vehicles deemed a total loss. The insurer slashed claims resolution time from an average of 45 days to 25.
Results
The technology was a game-changer for CURE and its policyholders during Hurricane Ida (September 2021) as vehicles became submerged in stormwater and total loss claims volumes across New Jersey jumped 35%. However, enabled by Total Loss Care support, CURE could offer 40% shorter processing times, and customer satisfaction rose 50%.
