Aligning agribanking strategies with trends of the future: Desjardins

SME Banking
Q+
21/09/2021Interview
Sylvain Morel,Vice President, Agriculture and Agri-Food Markets at Desjardins, spoke with Efma’s Lukas Dzuroska about how adaptability and flexibility are key to their agri banking strategy.


In your opinion, what role can banks play in the sustainable agriculture movement?

Our members and clients from the agricultural sector have been adopting more and more measures to support their sustainable capabilities. These often require significant investments that consume a growing share of farm revenues, a trend aggravated by the rising cost of farmland. From this viewpoint, sustainable agriculture should be seen not only through the lens of sustainable production but also in terms of the financial health of businesses; sustainable agriculture must have a solid economic foundation.

The adoption of new practices and new production models also depends on how dynamic the ecosystem is in terms of innovation, research, financial incentives, etc.

Taking all these perspectives into account, financial institutions can play several roles:
- Supporting sustainable development projects
- Encouraging and recognizing best environmental practices
- Supporting the development of innovative practices and technologies

Supporting sustainable development projects: Whether the project supports transitioning to organic farming, protecting waterways by establishing buffer strips or purchasing more efficient equipment to reduce waste, profitability gains for businesses often take some time to materialize. By incorporating ESG criteria in their practices, financial institutions can be more flexible when analyzing projects and offer advantageous financing arrangements. However, support from the financial institution should not be limited to financing, but could include assistance with project planning and implementation.

Encouraging and recognizing sustainable development best practices: Financial institutions have a vast array of tools they can use to help achieve this objective. For example, they can set aside funding to support innovative projects, provide an advantageous product offer when a business meets a sustainable performance target, or recognize sustainable projects through grants. For instance, Desjardins has partnered up with a regional foundation to offer a support and recognition program, including grants, aimed at finding effective and sustainable ways to encourage producers to better manage farmland along waterways in order to improve water quality, increase biodiversity and reduce greenhouse gas emissions.

Supporting research on innovative practices: As the last example shows, financial institutions, in addition to supporting best practices, can position themselves as ecosystem players that generate sustainable development solutions for businesses. At Desjardins, we have successfully positioned ourselves as stakeholders that can accelerate the development of this ecosystem, for example, by providing financial support to technological innovation hubs and research groups supporting the agricultural sector. 

Want to keep reading?

You are trying to access premium content, currently reserved for Qorus members only. See all the benefits of joining the world’s leading peer-to-peer intelligence organization in financial services.

SME Banking community

With Qorus memberships, you gain access to exclusive innovation best practices and tailored matchmaking opportunities with executives who share your challenges.

Related news & insights

Innovation Awards Hub
02/06/2025Article

Financial Innovation Spotlight – May 2025 edition

From reversing payments with a tap to tailoring services for retirees, banks across Europe are rethinking what it means to...

Innovation Awards Hub
01/06/2025Article

The 2025 Qorus-Infosys Finacle Banking Innovation Awards submission guide

The Qorus-Infosys Finacle Banking Innovation Awards are open for entries until June 11, 2025. Here's a guide to everything you...

SME Banking
27/05/2025News

Banque Populaire expands sustainability-linked loan to professionals and farmers

A financial tool designed to reward environmental and social performance.

SME Banking
27/05/2025News

Crédit Coopératif in talks to acquire Anytime, expanding digital services for SMEs and nonprofits

Strategic move to scale digital banking for professionals and associations.

Digital Reinvention
22/05/2025Article

Innovation of the Month: Millennium bcp’s Corporate Homebanking Platform

The Banking Innovation of the Month award for May goes to Millennium bcp’s Corporate Homebanking platform, a practical, user-driven solution...

SME Banking
14/05/2025News

Chime Enterprise debuts PayTV to bring transparency to payroll

New tool offers real-time visibility into employee pay status.

Insurance
12/05/2025Interview

At work with Iwan Juwono

Iwan Juwono is Head of Insurance at Grab, Southeast Asia’s leading superapp. He shares with Qorus’ Boris Plantier some glimpses...

Innovation Awards Hub
01/05/2025Article

Financial Innovation Spotlight – April 2025 edition

Here are five standout projects that grabbed our attention, from AXA in France, Maybank in Malaysia, Westpac in Australia, Assurant...