The 24x7 service will allow VLEs to access accurate information about various products, processes and resolve queries about HDFC Bank’s services. VLEs would be able to improve their business by learning about account opening, loan lead generation and product details. Through Eva, VLEs will also be able to access training content to become a Business Correspondent (BC) by taking a quiz before getting the certification, as per the regulatory process.
Currently, 1, 27, 348 VLEs are providing HDFC Bank’s products and services in semi-urban and rural India. Of these 15,791 are Business Correspondents who serve customers through banking outlets across 685 districts pan India. These Business Correspondents help citizens avail home loans, car loans, two-wheeler loans, tractor loans, open current and savings accounts and save through recurring and fixed deposits.
“This initiative will help bridge the gap between India and Bharat. Urban India has been quick to learn and adapt to the digital world,” says Ms Smita Bhagat, Group Head – Government and Institutional Business (GIB) and Start-ups, HDFC Bank. “Rural India has faced challenges as it has lower Internet penetration. We are trying to bring about a change by empowering VLEs to learn more banking services and improve their business by helping others.
“Powered by AI and analytics, EVA will vastly reduce the time taken to answer a query,” says Mr Anjani Rathor, Chief Digital Officer, HDFC Bank. “It will help navigate through our range of services and product FAQs which will provide an easy banking experience to VLEs and their customers.”
“Our partnership with HDFC Bank will empower the VLEs through new skills and knowledge of products and services, while expanding the agenda of financial inclusion catering to rural customers,” says Elaborating on the partnership, Dr. Dinesh Tyagi, Managing Director, CSC SPV. “The digital platforms and innovations is allowing VLEs to constantly explore new opportunities for companies, services and citizens.”