Qorus Innovation in Insurance Awards 2025

This category awards insurance companies that have successfully navigated the complexities of process re-engineering and smarter operations, laying the groundwork for profitable growth. Initiatives cover scalable processes that drive improved efficiency to support a faster pace of growth for the company’s revenue stream and asset base than for its overhead costs.

Innovations that significantly enhance, extend or replace the traditional offer, creating new profit pools by serving new customer segments or existing segments in new ways, and entering or creating new markets typically beyond the reach of insurance players.

Innovations that significantly enhance the way companies engage with customers. These new approaches create value through, for example, seamless and personalized experiences across physical and/or digital channels, new customer management models, artificial-intelligence-driven advice, and innovative management of customer loyalty and satisfaction.

Innovations that advance Insurance’s social purpose and its commitment to being a good corporate citizen and a true ally of its customers.

Innovations that successfully bring together people, culture, leadership, organization and technology, enabling the insurer to realize the full potential of the human and machine workplace.

The creation and/or application of innovative technology that substantially enhances the customer experience and/or develops new sources of value for insurers. This category is reserved for insurance start-ups and spin-offs, and technology firms targeting the insurance industry. Innovations must be stage-one funded, have a market release proposition, and/ or have completed a successful market proof of concept.

Groundbreaking solutions that leverage generative AI to enhance processes, products, and customer experiences within the insurance industry in areas such as underwriting, claims processing, risk assessment, and customer engagement. You cannot submit your innovation in this category, with nominees selected from the awards categories above.

Groundbreaking approaches to distributing insurance products and services. Celebrating companies that have enhanced customer engagement, expanded market reach, or leveraged technology to transform distribution, it highlights those reshaping how insurance is accessed. This category, which was not open for direct submissions, was added after the submission period had ended.