We are Qorus
We help banks and insurers to reinvent themselves to thrive.
What we do
We are a catalyst for reinvention for our financial services members by helping them to go further, be faster and work together.
Our global ecosystem brings together valuable insights, inspiring events, rich data and active global communities all in one place.
Qorus combines radical ideas and traditional thinking. Enables deep experience to meet new challenges. Fuses human needs with digital potential. Brings great minds together.
Qorus helps you drive reinvention by connecting you with the relevant people, organizations and ideas.
Our Journey
For over 50 years, we’ve been a cornerstone of the financial services industry.
Much has changed since we first started, and the pace of change has accelerated too. We needed to transform and reinvent our Efma to ensure that we can in turn help our members to reinvent.
So Efma is now called Qorus.
Qorus helps you drive reinvention by connecting you with the relevant people, organizations and ideas. Our 50 years of experiences means Qorus has diverse knowledge and best practice as well as global reach. Members can access an innovation library of over 6,000 case studies, reach colleagues and experts at 1,200 financial brands in 120 countries.
Ready to join the Qorus?
Leverage community expertise to redefine finance
Our communities cover diverse topics such as digital transformation, SME finance, or Embedded insurance, providing a platform to learn from industry experts and peers.
Our Chairman
John Berry
Qorus
CEO
John Berry, who served as CEO of Qorus until 22 October 2026, accepted the position of Chairman of the Board following the retirement of his predecessor.
He was appointed CEO in April 2020 (after the COVID-19 pandemic) and faced significant revenue challenges: bringing the association back to a positive financial position has been the main challenge ever since, but that goal has now been achieved!
John is a former Retail CEO at Abbey National (now part of Santander) in the UK. During his time there, roles included Marketing Director, European Director (for France, Spain and Italy), Transformation Director as well as Senior Distribution roles. He received international recognition for customer-centric innovations such as Costa Coffee and Branch Franchising.
In recent years he has developed a global reputation through his own business within the industry for work in consulting and training with retail banks worldwide. He´s a renowned expert in the delivery of transformational customer-centric change, focused on delivering significant performance uplift through a forensic focus on People, Products, Processes and particularly Distribution.
He has delivered transformational projects in addition to specialised training programmes for numerous major banks in Europe, the Middle East, Asia, Russia, India, Pakistan, Africa, Korea, Vietnam, and Australia.
See what John Berry advises to do to improve business performance
In a world demanding heightened performance, innovation, and collaboration, Qorus stands as your key to success in the digital transformation journey.
Check out the video to see how Qorus can help your business more precisely.